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Over the past seven years, Julie Joles has worked side‐by‐side with former Camp Daggett Development Director, Grace Ketchum, as a volunteer on the Camp Daggett marketing committee. In that role, Julie prepared for and promoted established events; planned, organized and participated in Mother‐Daughter weekend; and executed direct mail appeal and branding projects.
Julie is a proven leader in program development. In each of her professional roles she has steered financial growth and transformation. Over her 14 years with the Petoskey News-Review she was tasked with taking the hard copy print news presence online as the first “convergence” editor. Her team experienced exceptional success in readership and advertising growth. She then led the charge to a new revenue model for Northern Michigan Review with a digital sales team. After transitioning to Mitchell Graphics, Julie was tasked with shaping a legacy print model into a responsive digital print space with campaign planning, branding and outcome driven partnerships and projects. Mitchell now identifies as a marketing agency where the customer relationship is strongly rooted and no longer “transactional.”
As a community professional and leader with first‐hand experience as a mom who watched her children thrive at Camp, to a volunteer who dedicated time at events, to a marketing partner – Julie understands the past and shares the vision of what is next for Camp Daggett.
She is an Ann Arbor native and a 2000 graduate of the University of Michigan with a double major in French and Communications. Locally, she completed the Leadership Little Traverse program. Julie lives in Boyne City, is married to Jason Joles, and has four children. She loves to go to the beach, camp, read and spend time with friends and family.